UB Export | Thematic campaign
On UB Export, we have been dialing up the “star” factor associated with the brand so far, we need a campaign which provides the consumers a reaffirmation of their brand choice - great value and taste benefit.
We need to tie this up with the beer category code of bonding with friends which UB export lacks completely from a communication POV
Directionally, the set-up needs to be an A class bar with bunch of young male consumers – slightly premium.
Aagli friendshipna masthi, UB Export ninda innu jasti.
Thank You.
